Calvin Klein launches Jeans Video Series
American fashion house Calvin Klein has launched a Jeans video series as part of its commitment to engage with new and existing audiences.
Titled CKunfiltered: Jeans the six-part video series is hosted by London-based stylist Nell Kalonji and answers Europe’s most Google-searched questions about jeans based on Google’s creative think tank, Google Creative Works.
Kalonji who is also a founding member of the Rubric Initiative, an organization dedicated to supporting and addressing the fashion industry’s barriers to entry faced by a new generation, presents the different ways one can style jeans. Over the course of the six episodes, she talks about summer jeans, Vintage-inspired mom jeans, boyfriend/baggy jeans, skinny jeans, colored jeans, and below-the-knee.
‘Jeans are the most universal item of clothing, but for many people, it can feel overwhelming to find the perfect fit, fabric, wash or cut. It’s been an inspiring experience to understand people’s most pressing questions about jeans, and be able to express my own style – honestly and authentically – through six essential denim looks,’ said Kalonji.
CKunfiltered: Jeans is the second video series from Calvin Klein and follows on the success of CK Unfiltered: Bra Talk which was released in fall 2020. The current video series can be viewed exclusively on its website calvinklein.com.
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