Kylie Jenner is launching a Swimwear brand
Kylie Jenner is making her foray into Swimwear.
The 24-year-old reality TV star turned beauty mogul who is reportedly pregnant with her second child with Travis Scott teased the upcoming launch on Instagram with ‘on set’ polaroid snaps. She also shared the official Instagram account of the brand @kylieswim which has almost 500k followers.
While little is known about the Swimwear brand, based on Kylie’s Instagram post the brand will be called Kylie Swim and will have a retro aesthetic of 1980s-style bold cut-outs.
According to WWD, Jenner had filed trademarks for’Kylie Swim’ and ‘Kylie Swim by Kylie Jenner’ back in May of 2021. The line is expected to comprise of swimwear, beach cover-ups, headwear, tops, bottoms, footwear and robes, and swimwear-related accessories.
This is not Kylie’s first foray into fashion. In 2012 she launched Kendall + Kylie offering Apparel, eyewear, handbags and shoes. Prior to that she had she founded her cosmetics brand Kylie Cosmetics at 17-years-old and four years later Kylie Skin which she sold a majority to beauty conglomerate Coty Inc. for 600 million USD.
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