Proenza Schouler and Birkenstock collaborate on Exclusive new collection
New York based women’s wear label Proenza Schouler and iconic footwear brand Birkenstock have teamed up for an exclusive new collection.
Titled ‘Birkenstock x Proenza Schouler’ the collaboration which follows on last months partnership with Jil Sander https://bit.ly/3jgIlV3 , features a capsule comprising of cult classic sandals that have been reinterpreted with utilitarian inspired topstitching on specchio leather.
Designed to be used from late summer to fall, the unisex shoes come in a range of iconic Proenza Schouler color palettes: cobalt blue, rustic luggage burgundy, and neutrals in black and ecru. The collection is the second between the two brands following a limited-edition released in March 2020 comprising of interpretations of the classic Birkenstock Arizona and Milano sandals.
‘Founders Jack McCollough and Lazaro Hernandez have been valuable partners that are completely aligned with our core values, two creatives that strive to find the perfect balance between form and functionality,’ Birkenstock CEO Oliver Reichert announced.
‘Our first collaboration with Birkenstock launched at the start of the pandemic, which ended up being great for us personally as we spent quarantine in the country wearing our Birkenstocks. It was nice to spend time appreciating a product we had worked so hard on, and we had a lot of great feedback from friends who said the shoes had become a staple in their ‘at home’ wardrobe,’ design duo Jack McCollough and Lazaro Hernandez of Proenza Schouler said in an official statement.
‘We are thrilled to expand on our collaboration with Birkenstock; Birkenstock and Proenza Schouler both share a common respect and admiration for the craftmanship and detailed work that is integral to all of our products. We are excited to pick-up where we left off and expand on the collection with fresh colorways that feel very in the moment and true to our brand,’ they added.
To accompany the launch of the collection, a campaign lensed by Collier Schorr featuring King Princess has been released. The New York singer-songwriter sports the reimagined styles and colorways from the collection. Previously, Dutch model Kiki Willems had debuted the first collaboration lensed by Juergen Teller.
Priced between 300 and 450 USD the ‘Birkenstock x Proenza Schouler’ collection is available at 1774.com, proenzaschouler.com and select Birkenstock and Proenza Schouler retailers.
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