Dior releases 2021 edition of its Dioriviera collection with pop-up stores
French fashion house Dior has released the 2021 edition of its Dioriviera capsule.
This season the exclusive collection comprises of the most essential beach accessories of the summer in a spirit of pure luxury from espadrilles, Toile de Jouy hammocks, tracksuit, poncho, cap, short dress, to bikini, stationery, cushions, placemats, parasols, tote bags as well as Christian Dior surfboards with Dior prints and even Vespas.
With a tangy color palette ranging between canary yellow, coral or deep blue the collection draws inspiration from the heart of a poetic grove that Maria Grazia Chiuri dreamed up.
To extend the Dioriviera experience, the fashion house has said that the products will be sold at a selection of Dior boutiques in seven resorts: Mykonos Village, Mykonos Nammos, Forte Dei Marmi, Capri Riccio, Ibiza, Bodrum, and Porto Montenegro and seven pop-up stores: Selfridges, Chengdu, Sanya, Shanghai, Soho, Beverly Hills, and Santa Barbara.
‘As artistic director of a brand like Dior, I am very interested in tackling the complexity of projects that now more than ever have to be built of several well-structured parts. That is why I’ve included themes in the collections that are close to my heart, that I like to update and expand on each season, Like Dioriviera,’ Dior creative director Maria Grazia Chiuri, said of the process behind such efforts.
The Dioriviera collection is available now on Dior.com, in a selection of Dior boutiques and pop-up stores around the world.
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