Valentino Collaborates With Levi’s on reinterpretation of Flagship ’70s Jeans
Italian luxury fashion house Valentino has unveiled a surprise collaboration with iconic American jeans company Levis.
Titled ‘Valentino x Levi’s’ the collaboration features a reinterpretation of the denim brand’s signature 1969 517 Original boot cut jeans which was first presented during Valentino’s Spring/Summer 2021 in Milan last September.
The pared-back collection comprises of 2 styles: Levi’s Vintage 517 a vintage unaltered original that has been upcycled from previously worn 517 jeans, limited to 517 units worldwide and Levi’s Re-edition 517 based on the original vintage jeans specially produced by Levi’s for the Maison. Both variations come in Women’s and Men’s versions and feature a special interior print of the logos packaged in a distinctive box.
‘The Levi’s for Valentino collaboration is arguably the most covetable denim to own this season. We love how Pierpaolo Piccioli has reimagined the timeless 517 style to make it fresh and relevant for today. It’s an immediate and clever response to what our customer wants right now and we are thrilled to be the exclusive global partner for the launch,’ said Libby Page, Senior Market Editor of Net-a-Porter.
‘We are excited to be launching the highly anticipated Levi’s for Valentino collaboration on Mr Porter as if the original styles weren’t iconic enough, these new interpretations breathe life into a classic model, championing the craftsmanship and design we know our customers will respond to,’ added Daniel Todd, Buying Manager of Mr Porter.
The Levi’s Vintage 517 is available in a selection of Valentino boutiques and on luxury website, Net-A-Porter and Mr Porter while the Levi’s Re-edition 517 is available in Valentino shops, on the site of the brand and at select retailers.
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