Vera Wang and Pronovias team up for Affordable Bridal Collection
Legendary designer Vera Wang and Spanish bridal fashion label Pronovias have teamed up for an Affordable Bridal Collection.
Titled ‘Vera Wang x Pronovias ‘ the collection features 60 handcrafted and attractive bridal gowns in a variety of styles inspired by Vera Wang archives. Priced between 1,600 – 4,000 USD, all of the gowns come at an affordable price point and feature Wangs’ signature aesthetic without compromising on quality and craftsmanship.
The new Partnership will allow Wang to reach a wider audience through Pronovias’ extensive global distribution network. It will expand into 60 special-occasion dresses which will be released in January 2022. Customers will also be able to make in-store customizations which is currently only possible in Vera Wang flagship boutiques.
‘My intention was to make sure that certain Vera Wang design codes were identifiable. I wanted to keep creativity as the undisputed pillar of our brand, without sacrificing this new opportunity to reach more brides. Pronovias Group is one of the most respected and successful bridal companies in the world with a huge international reach. But the most important value we look for in a company when signing a licensing agreement is the ability to create a great product. Product is king; it is where it all begins. Pronovias Group understands this,’ said Wang in a statement.
‘It has been so incredibly fulfilling to work with Vera and her team, there is a true commitment from both sides towards the new Vera Wang Bride brand. Vera’s unique signature and iconic designs, together with our wide capabilities on sourcing high-quality materials and technical abilities, is leading to a unique collection that we are very proud to offer to fashion-loving brides worldwide,’ said Amandine Ohayon, CEO of the Pronovias Group.
The Vera Wang x Pronovias Bridal collection will be available in Pronovias stores and selected wholesalers worldwide from October 2021.
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