Karl Lagerfeld and Amber Valletta unveil Sustainable Accessory Collection
Model, actress and activist Amber Valletta and Karl Lagerfeld’s Fashion Label have teamed up to launch a sustainable collection of Accessories for Spring 2021.
Titled ‘Karl Lagerfeld x Amber Valletta’ the capsule comprises of essential accessories – a wallet, a card holder, a face mask, a wash bag and a reusable water bottle including a special-edition K/Kushion bag.
All of the pieces in the environmentally conscious collection are crafted using innovative, socially sustainable materials sourced with minimal ecological impact. For example, the K/Kushion bag is offered in two eco-friendly materials: vegan cactus with a pleated finish/sleek, seamless exterior and GRS (Global Recycle Standard)-certified recycled cotton colored with organic pigments in a neutral sandy hue.
As part of its ongoing commitment to achieving key environmental goals shared in the G7 Fashion Pact, the profits generated from the sale of the conscious K/Kushion bag will be used to make an independent donation to The Ocean Cleanup, a charity which aims to rid the world’s oceans of plastic.
‘More than five years ago, Amber and I started discussing the possibility to jointly develop a sustainable project. We were not ready back then but continuously kept this objective on the radar. I’m so excited to now bring Amber on board as a sustainability collaborator, to work on such a project and be able to benefit from her great insights and our shared passion for environmental sustainability. Amber and Karl worked together for many years, and she is a true member of the Karl Lagerfeld family,’ Pier Paolo Righi, chief executive of Karl Lagerfeld, said in a statement.
‘Karl and I had so much history together, and I’m excited to be partnering with his namesake brand for a project that’s so meaningful to us both. When I received the first proposals for the co-branding and saw our names together, I was very touched and even emotional. The K/Kushion bag is such a versatile style, and I love how ours will be made with innovative materials and respect for the environment,’ Valletta added.
Priced between 49 to 395 euros, the Karl Lagerfeld x Amber Valletta collection is available at Lagerfeld.com and Zalando.de. Meanwhile check out the stunning campaign Images here
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