Adidas and Karlie Kloss launch activewear collection
German footwear giant Adidas and American model Karlie Kloss have collaborated on an Activewear collection.
Titled ‘Adidas x Karlie Kloss’ the exclusive capsule was designed by Kloss and Josefine Aberg, VP of design at Adidas. Inspired by Kloss’ passion for running, the collection comprises of workout bras, T-shirts, shorts, leggings, parkas, shoes and streetwear items in white, black and blue with orange accents.
Each of the pieces can be combined with other pieces from the collection for a total streetwear look, or mixed with pieces from the wearer’s daily wardrobe for a more urban look. To keep the balance between performance and comfort Aeroready fabric technology was used. This allows the wearer to stay dry while on the move.
In keeping with the sustainability goals of Adidas, high performance recycled textiles such as Primeblue and Primegreen were used for the collection. Altogether, the collection is intended to motivate women to do sports and look forward to the future.
‘Karlie’s passion for sport, fashion, tech and innovation, and her ongoing commitment to creating opportunities for young women through personal projects like Kode with Klossy, make her the perfect partner in the adidas family to collaborate on a fresh collection that inspires women everywhere to embrace sport to foster a strong body and mind,’ explained Josefine Aberg.
The Adidas x Karlie Kloss collection is available now online. Meanwhile check out the stunning campaign images here
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