Kerry Washington partners with Aurate on Jewelry capsule
Actress and activist Kerry Washington has collaborated with direct-to-consumer fine jewelry brand Aurate on a jewelry capsule.
Aptly titled ‘The Lioness Collection’ the capsule which was co designed by Washington is a celebration of female prowess and is an homage to the power within and between women. The collection draws on the Egyptian iconography of the goddess Sekhmet whose name translates to ‘she who is powerful’ is both a warrior goddess and a goddess of healing.
Comprising of four pieces i.e. a mixed-texture necklace, a corresponding bracelet, link huggie earrings, and the Lion Coin Pendant made of sustainable gold, the design features two different gold chains bonded together as one that are worn to symbolize the values that drive us.
‘I’m so proud to share this Lioness Collection, and all that it represents, with you. In both aesthetic design and in cultural meaning, each piece is built to embody the values of this unique moment while also honoring timeless truths. Make no mistake, the lioness is a queen. Her beauty is incomparable. Her strength is undeniable. She is a warrior, built for the hunt, and a nurturer, devoted to her pride. She is magnificently regal, and yet in the world of the Lioness, democracy and collaboration rule. In the #LionessPride there are no egos, there is no pecking order, just fierce felines winning collectively. You are a fierce lioness – beautiful, powerful, communal, and winning. And in our shared community we are a #LionessPride. So this collection is for you. I hope that it adds beauty, joy and strength to your day. And I pray that these pieces remind you of the sisterhood of this pride,’ Washington said in Instagram post.
Aurate was founded in 2017 by Sophie Kahn and Bouchra Ezzahraoui who left their full-time jobs to concentrate on the jewelry brand. For the new collaboration. Washington not only stars as the face of the campaign, but is also a leading investor.
Priced between 150 USD and 550 USD the Aurate X Kerry: The Lioness Collection is available now. Twenty percent of proceeds from sales of the new collection’s Lion Coin Pendant will benefit Supermajority, a women’s activist organization working to transform the country and build an intergenerational, multiracial movement for women’s equity. Meanwhile check out the stunning campaign images here
Follow Fashion Model Directory on Linked In, Instagram, Pinterest, Facebook, and Twitter !
