Gucci to unveil upcoming Collection via Short Films
Italian fashion house Gucci has announced that it will present its upcoming ‘Overture of Something that Never Ended’ collection through a series of short films at an online film festival titled GucciFest.
Directed by Gus Van Sant and Gucci Creative Director Alessandro Michele, the seven-episode miniseries will feature friends of the house including Harry Styles, Billie Eilish, Paul B. Preciado, Achille Bonito Oliva, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Sasha Waltz and Florence Welch. All of the episodes will depict the daily routine of Artist and actress Silvia Calderoni in the city of Rome.
The short films will be released daily, over the course of the festival with new pieces revealed alongside. In addition to the miniseries GucciFest will celebrate the works of 15 independent young designers who were handpicked by Michele himself, including Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, Gareth Wrighton. The digital film festival will serve as a global platform to showcase their latest work.
The full GucciFest will be broadcast from 16 to 22 November on YouTube Fashion, Weibo, Gucci’s YouTube and Guccifest.com.
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