Ganni launches sustainable line of Loungewear
Danish cult brand Ganni has launched its first loungewear line made entirely of recycled fabric.
Titled ‘Ganni Software’ the collection which arrives just in time for the cold-weather season comprises of 11 off-duty pieces of ultra-soft track pants, sweatpants, crewnecks, and hoodies in multiple colourways: black, grey and off-white.
Prices vary between 85USD for t-shirts 165 USD for sweatpants and 185 USD for hoodies. Produced in Greece, all of the pieces are made using a certified recycled yarn by EcoLife a blend of 50% Post-consumer Recycled Polyester and 50% Pre-Consumer Recycled Cotton.
‘I’m so excited to launch GANNI Software. We wanted to create something off-duty that felt fun and effortless, but above all responsible. We ended up with a soft and super responsible line. It’s been a real learning curve, with lots of challenges along the way, but we’re super proud to have worked with fabrics made of recycled materials – a mix of pre and post consumer cotton and polyester. We’re also really proud to have reached 75% traceability in stages 1-3 of the supply chain across the collection – but our goal is to reach 100% traceability in the future,’ said Ganni Creative Director, Ditte Reffstrup.
The ‘Ganni Software’ collection is available now to purchase in-stores and on ganni.com. Meanwhile check out the collection’s campaign here
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