Etam launches Post-Mastectomy Lingerie and Swimwear line
Parisian lingerie label Etam has launched its first collection of post-mastectomy lingerie and swimwear.
Titled YES! the collection was conceived, designed, and developed with the help of 20 women who have undergone surgery and Etam’s expert corsetry teams. The line comprises of lingerie and swimsuits made from organic cotton, eco-friendly microfiber, and colorful floral laces. The bras designed on the basis of 4 popular shapes without an underwire and are available in basque and scarf triangles and in bralets. To compliment them are a range of matching bottoms and Swimwear.
Altogether, the collection specialized lingerie collection unites practicality with sexiness and is a combination of the brand’s century-old know-how and its spirit of innovation.
To accompany the launch of the collection Etam turned to seven inspiring muses of different ages and backgrounds: Carole, Sabrina, Lydie, Anais, Angelique, Karine, Cindie, to tell their stories and relationships with lingerie and femininity after surgery.
Ranging from size 36 to 44 and from A to E cups Etams’ new post-mastectomy lingerie and Swimwear line is available in 15 stores in France.
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