Dior and Vespa team up for Limited Edition Scooter
Parisian couture house Dior and Italian scooter brand Vespa have joined forces to launch the most stylish scooter you’ve ever seen.
Titled ‘Vespa 946 Christian Dior; the designer scooter is a contemporary version of the iconic Vespa 946 which was presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation. The new model was designed by Maria Grazia Chiuri, Creative Director of Dior women’s collections, and is an off-white specimen with gold and black detailing, including Dior monogram print trim.
Made in Italy at the Pontedera Piaggio premises, the scooter adheres to the exacting standards, commitment, and precision of a couture atelier. The design pays tribute to the heritage of the two houses, which is characterized by freedom of expression and movement. A symbol of refinement, it reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail.
Altogether, the Dior x Vespa scooter celebrates the sunny-spirit and art of living of the two houses. After all both brands have a lot in common as they were founded in the same year, i.e. 1946 and share an unwavering desire to inspire a new, bright, and creative vision of the world.
In addition to the scooter, there is a range of accessories such as a helmet, a top case, a suitcase, and a bag all of which are adorned with the iconic Dior motif. There is also a top case specially designed to be fixed on the luggage rack.
The scooter and its matching accessories will be available exclusively in Dior boutiques around the world from the spring of 2021 and subsequently in Piaggio Group’s Motoplex stores.
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