H&M and Helena Christensen launch a Capsule collection
Swedish fashion giant H&M has teamed up with legendary Danish supermodel Helena Christensen for a capsule collection.
The collection comprises of a range of shirts, sweatshirts, and hoodies printed with a series of photographs of flowers that were lensed by Christensen. All of the items have a color palette of white, black and grey marl.
The campaign images which were photographed by Christensen features four strong personalities: Danish actress and model Klara Kristin, Swedish rising model star Oumie Jammeh, American artist and model Janiece Dilone and Christensen’s niece Sarah-Sofie Sonne.
‘It’s been a very cool experience collaborating with H&M, as I not only have been able to see my photographs come to life on items of clothing, but also got to look at them through my lens as I shot the campaign images,’ Christensen said a statement.
‘We’re happy to be collaborating with Helena Christensen. From her work behind and in front of the camera to magazines or fragrances, plus her charitable work, she’s a true icon. And her beautiful photographs of flowers for this collaboration look amazing on the ’90s streetwear-inspired designs – it’s laidback with an edge,’ said Maria Ostblom, Head of Womenswear Design at H&M.
The Helena Christensen x H&M collection will be available from 30 January in selected stores worldwide, as well as on hm.com.
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