Off-White and Louvre Museum colloborate on Commemorative Capsule collection
Luxury streetwear brand, Off-White has released a special collection in collaboration with the Louvre Museum, Paris.
Titled ‘Off-White x Louvre’ the capsule was commissioned to commemorate the new Leonardo da Vinci exhibition at the Louvre which celebrates the great Renaissance master’s outstanding contributions on the 500th anniversary of his death.
The collection comprises of oversized T-shirts and hoodies and features a combination of Off-White’s signature logo placements and da Vinci’s iconic masterpieces such as The Virgin of the Rocks and Saint Anne. The campaign images which were shot inside the Grande Galerie of the Louvre demonstrate Abloh’s visionary approach to classical art and his ability to redefine the notion of ‘wearable art’.
‘I was fascinated with da Vinci early on – I was in my senior year at Wisconsin, taking an art class. I was super interested not only by his artworks but also by the influence he had in many disciplines besides art: science, engineering, architecture…To me, he symbolizes everything the Renaissance was. It’s a crucial part of my overall body of work to prove that any place, no matter how exclusive it seems, is accessible to everyone. That you can be interested in expressing yourself through more than one practice and that creativity does not have to be tied to just one discipline. I think that Leonardo da Vinci was maybe the first artist to live by that principle, and I am trying to as well,’ Virgil Abloh, Founder and Artistic Director of Off-White said in a statement.
‘The Louvre has always been a place of life, of inspiration for the creators of each era. We are thrilled that Virgil Abloh’s eye on the Palace and the collections of the Louvre are at the heart of this multitalented artist’s creative process. Collaborating with Off-White is also a way for us to reach a new audience, a new manner to interest them in the Louvre,’ added Adel Ziane, Director of External Relations at Musee du Louvre.
The Off-White x Louvre collection is priced between 250 and 500 Euros and is available at The Louvre gift shop in Paris, Farfetch.com and at select Off-White stores around the world.
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