H&M and Pringle of Scotland launch knitwear collection
Luxury Scottish knitwear brand Pringle of Scotland and H&M have teamed up for a new capsule.
Titled “H&M x Pringle of Scotland” the collection includes a heavy knit sweater with a retro diamond pattern, a short turtleneck sweater with balloon sleeves, oversized pullovers, zipped sweatshirt dresses, hoodies, leggings, as well as hats and scarves with bold prints. Also included are sweaters for dogs with matching prints and colors.
The new collection reinterprets the iconic Argyle and Jacquard of the British traditional house and innovatively combines recycled polyester and organic cotton along with cozy wool and smooth viscose fibers. The revitalized color palette of the new collection is an autumn mix of classic mustard yellow, gray and brown with highlights in bright neon yellow.
‘Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring,’ said Katy Wallace, Brand Director at Pringle of Scotland in a press release. ‘We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M.’
‘The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team. We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I’m proud that we have managed to employ a range of recycled polyesters, wools and organic cottons. I look forward to seeing our customers style the pieces in their own way’ added Maria Ostblom, Head of Design Womenswear at H&M.
Priced between 8 and 55 Euros the “H&M x Pringle of Scotland” will be available worldwide in selected stores and online from 3 October 2019.
Check out the colorful campaign here
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