J Brand and Elsa Hosk team up for New Sustainable Collection
J Brand has collaborated with Victoria’s Secret Model Elsa Hosk to design a sustainable collection.
Titled ‘LittleJean’ the 11-piece collection includes blazers and jeans and was inspired by the Swedish model’s wardrobe. Hosk who also oversaw the design and creative process including the naming of the collection appears in the brands’ newest campaign images lensed by Zoey Grossman.
A key feature of the new capsule is that they’re eco-friendly with all of the jeans made of recycled and/or sustainably sourced materials. All of the jeans use 90% less water in production, and the rest of the jeans use upcycled fabrics to cut down on waste. J Brand durable denims use recycled materials and employs the most advanced technological techniques for water treatment.
Priced between 220 and 1150 euros, the Elsa Hosk x J Brand #LittleJean collection is available now on jbrandjeans.com and Net-A-Porter.
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