Brand of the Week: Molli
Each week, we take the time to highlight our favorite Fashion brands. Last week, we profiled ultimate cool girl brand for sustainable clothes Reformation and this week we’ve decided to feature Molli
The iconic Swiss knitwear brand was born in 1886 when hosiery boomed and was the first fine knit underwear for women. In 1950, following the appearance of Acrylic, the brand turned away from lingerie and invented clothes for babies. With its savoir-faire and perfect knowledge of soft pieces that were pleasant to wear Molli was very successful and its pieces passed on from generation to generation.
In 2015, Molli was acquired and re-launched by French Entrepreneur Charlotte de Fayet. Having been cradled by the Molli universe since her childhood, she shares an irrational and very emotional attachment to the brand and was keen on taking up the challenge of restoring the brand’s know-how in mesh that has been recognized for several generations.
Serving as Artistic Director of the House de Fayet has a coherent artistic direction and a very strong feeling of obviousness. By preserving Molli’s tradition and capitalizing on its positioning of timelessness she has written a new chapter. In 2016, the label celebrated its 130th anniversary. Since taking over, in addition to the iconic collection of 0-12 months, de Fayet developed a collection for women composed of essential clean lines and a radically contemporary look.
Molli was renowned for its use of high-quality materials. Today this is still the case with the label working mainly with pure new wool recovered from sheep raised for their meat. The wool is spun, combed and tinted in Italy, just like the Egyptian cotton for the summer models.
Today Molli is an Independent Luxury House that is synonymous with a timeless and most elegant style in knitwear. Discover the unique know-how in the art of Knitting of Molli at www.molli.com and check back next week to find out who our next ‘Brand of the Week’ is.
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