Levi’s 501 Celebrates 145th Anniversary with A-list Campaign
In honor of the anniversary of the patent date of its iconic jean and celebrating ‘501 Day’, Levis has teamed up with Hollywood celebrity stylist Karla Welch for a new Capsule Collection.
Titled ‘Levi’s x Karla 501 Day Collection’, the capsule includes two new versions of the 501, a reversible Sherpa jacket, a boiler suit, a pleated jean, a red pocket Western shirt, an oversized cropped Trucker and a leather fringe Trucker.
There’s also the Levi’s x Karla Fringe Trucker inspired by Karla’s own childhood love of the Dallas Cowboys Cheerleaders and 1970s-esque Levi’s x Karla Wide Leg 501 Jeans and Levi’s x Karla Pleated Jeans, which take cues from vintage pieces Karla found while exploring the Levi Strauss & Co. Archives.
For the lookbook, Welch took advantage of her prominent celebrity network and tapped high-profile names from the fashion, film and music world such as Amber Heard, Amber Valletta, Hailey Baldwin, America Ferrera, SZA, Lisa Love, Soko, Angela Davis, Carolyn Murphy and Mackenzie Davis.
‘Her spin on our most iconic pieces brilliantly combines the past and the energy of the future,’ said Karyn Hillman, Chief Product and Merchandising Officer Global Brands. ‘She really played with the proportions and the details, both the familiar and the unexpected – they are fresh yet simple and effortless. And hopefully, in the process, we will have created some future vintage pieces.’
‘Good design always lasts,’ Karla said of the collaboration with the San Francisco brand. ‘I think it’s probably the most iconic piece of clothing there is. And it will withstand the test of time.’
The Levi’s x Karla Limited Edition 501 Day will be available from May 23, 2018, at Levi’s Flagship Store Berlin and on Levi.com (U.S. only). It is available at select Levi’s stores globally, xkarla.com and select Dover Street Market locations.
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