Eres celebrates 50th anniversary with five new swimwear looks
French luxury swimwear brand Eres celebrates its 50th anniversary and to mark the event Marie-Paule Minchelli, Head of Eres Artistic Direction, re-imagined five of the most iconic swimsuits from the house’s archives.
The anniversary capsule collection aptly called Les Reeditions features sleek silhouettes, graphic cuts and tropical prints the pieces have been reissued in new colors and patterns with high-tech new materials. They consist of three different swimwear styles – Sirene, Surligne, and Niko, as well as two prints in terracotta and graphite colorways, Playa and Miami.
For Minchelli Eres has produced beautiful prints since its inception and therefore it was essential to bring print into the collection. More importantly, the brand used an exclusive material, the “Peau Douce” which is the secret of its “skin effect”. Altogether, the capsule shows the best of form and cut from 50 years of Eres, without forgetting the future and all upcoming trends.
The Eres anniversary collection is available in-store now, or online on the Eres site.
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