The World’s leading Fashion Cities – Pt 1
With Fashion week season upon us, we wanted take a look at the ranking of the most fashion-oriented cities for 2018 in cooperation with The IFDAQ – International Fashion Digital Automated Quantification.
The list is the first of its kind – a comprehensive, real-time, transparent and highly precise annual Fashion City Rating called FACER. Built entirely with Artificial Intelligence, the FACER quantification system ranks cities based on their worldwide market volume, industry share, turnover potential and overall influence.
Below we break each city down in detail by taking a look at what makes them unique and the reasons why they made the Top 20 list from the rest of the pack. This article is the first part of a 2 part series, below we shall take a look at cities ranked from #20 to #11.
No 20. Copenhagen
Copenhagen may not have a strong print media but it has a very strong fashion model market. It has the leading agencies such as Scoop Models, Elite Model Management, Unique Models, who are responsible for the international successes of models such as Freja Beha Erichsen, Frederikke Sofie Falbe-Hansen, Nadja Bender, Josephine Skriver and Helena Christensen. The Danish fashion industry is flourishing like never before and there are countless successful designers and brands like Ole Lyngaard, Anne Sofie Madsen and Fonnesbech.
No.19 Rome
Rome made it into the top 20 of our list since it is home to leading Italian fashion brands such as Fendi, Valentino and Bulgari. Besides that, Rome has one of the high-end shopping districts in the world and hosts the biannual Rome Fashion Week aka Alta Roma Alta Moda – one of the most luxurious and prestige events alongside the Haute Couture in Paris.
No. 18 Berlin
Since 2007, Berlin has been part of the Mercedes Benz Fashion Week circuit and has developed itself as the creative epicenter of Germany. Although it is home to Germany’s biggest modelling agency, Iconic Management, who relocated from Hamburg to Berlin, its fashion scene still remains young and limited.
No. 17 Amsterdam
Amsterdam is not only popular for being chosen by international fashion labels as their European headquarters, it is also home to design, production, wholesale and retail companies. Furthermore, the Dutch capital has also manifested its status as the ‘denim capital of the world.’ Hence it is no surprise that a famous denim brand like G-Star has its roots in Amsterdam.
No. 16 Florence
The main reason why Florence made it in the top 20 is because it is the birthplace of several prestige powerhouses including Emilio Pucci, Gucci, Roberto Cavalli, Salvatore Ferragamo and Ermanno Scervino. Besides that, it also hosts the world’s most important platform for men’s clothing and accessory collections during the Pitti Immagine Uomo.
No. 15 Hamburg
Hamburg has a strong commercial market, with high-paying direct bookings and is home to leading German retailers such as Otto, Bonpix, Unger and Heine. Moreover, it is also where several important fashion agencies such as Modelwerk, Model Management, Place Model Management and Mega Model Agency reside.
No. 14 Seoul
South Korea might lie in the cultural shadow of China and Japan, but that hasn’t stopped its capital from developing a thriving fashion scene. Thanks to prosperous fashion brands such as Pakchoonmoo, Kye, Son Jung Wan, Nain and Aritaum as well as a very robust fashion media environment, it is not surprising that Seoul is the second biggest fashion city in Asia.
No. 13 Munich
Munich is the 3rd German city to grace this list. While Berlin is a vital business hub for fashion shows and Hamburg is ground zero for a strong fashion model scene, Munich is characterized by a very strong fashion media landscape. Media publishers such as Burda, and Conde Nast have their headquarters there while brands like Bogner, Maerz, Aigner, Allude and Rena Lange have their origins in Munich.
No. 12 Sydney
As part of the Mercedes-Benz fashion week circuit and a booming brand range including Zimmermann, Seafolly, Dion Lee and Ellery, Sydney has earned the right to be the fashion capital of Australia. Moreover, with Chic Management and Priscilla’s Model Management located there, it has two of the world’s most respected agencies to its name.
No. 11 Moscow
Moscow does well in our international ranking thanks to the Russian fashion scene being as vibrant as ever. Fashion models such as Sasha Pivovarova, Natasha Poly, Natalia Vodianova and Irina Shayk, constantly occupy the international fashion scene, contributing to Russian fashion media and its agencies having a high place value.
This article first appeared in the Fall/Winter 2017 issue of LOVEFMD Magazine. So far, we’ve limited the list to rank only the top 20 Fashion Cities, those interested in the complete list can pre-register at http://www.ifdaq.com/
About IFDAQ
The IFDAQ is the most advanced and powerful AI system that provides quantitative market values for anyone and everything in the fashion and luxury industry. The IFDAQ values come from an intelligent ecosystem that creates a high-dimensional virtual image of the fashion industry and measures the effective market value based on the relative performance in the industry of a fashion entity.
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