Nike launches first Plus Size Line
Nike has launched its first-ever plus-size collection.
The new line which includes athletic shirts, pants, sports bras, shorts and jackets, is available in sizes 1X to 3X and is crafted to ensure the perfect fit at every size.
The athletic brand chose influencers Paloma Elsesser, Grace Victory and Danielle Vanier as stars of the campaign lensed by JKG Photography.
‘Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is,’ said Helen Boucher, VP of Women’s Training Apparel in a statement. ‘The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.’
Nike’s Plus Size Collection is available now on nike.com and in select retailers in North America and Western Europe.
Check out more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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