Hailey Baldwin Fronts New Ugg Campaign
Hailey Baldwin is the face of Ugg’s latest campaign.
The 19-year-old teamed up with the American label for its Classic Street collection. Lensed by acclaimed photographer Mike Rosenthal, Hailey Poses in front of a sunlit backdrop of Venice Beach in a casual denim outfit while sporting ankle boots and knee-high boots from Ugg’s line. In addition to the campaign images Ugg released a 35 second summer video in which Hailey is seen riding a bicycle through Venice, while managing to pack five different pairs of Uggs.
‘I love UGG and remember being really excited the first time I ever got a pair because all of my friends had them they were really cool; basically if you didn’t have UGGs you weren’t as cool,’ said Baldwin in a statement. ‘I love the Classic Street Collection because it’s a little bit more wearable, it’s not just for inside the house, it’s actually something you want to be out on the street in and incorporate as part of your everyday outfit. Working with a brand my friends and I have always worn and loved is awesome, especially as this collection shows how far UGG has evolved. If I had to sum up UGG in three words it would be classic, comfortable and cool!’
‘Hailey’s edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection,’ said Alice Hampton, Senior Director of Global PR for UGG. ‘Her fun and youthful perspective showcases new, modern and fresh ways to wear UGG outside.’
Ugg’s latest collection is available now at UGG retail locations worldwide, UGG.com and select wholesaler partners. Priced between $150 to $300 USD, the collection features materials that have been pretreated to repel water and stains, and an incredibly lightweight, ultra-cushioning Treadlite by UGG outsole that delivers all-day comfort and maximum wearability.
Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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