Miranda Kerr Is The New Face Of Bonds Swim
Miranda Kerr makes a return for a third time with Australian label Bonds.
The 33-year-old was one of the first Bonds girls in 2002 and rejoined the brand last year for the ‘Classics’ campaign and the centenary celebrations campaign alongside fellow Bonds babes, Ruby Rose and Rachael Taylor. Thsi tie around Kerr goes back to her beach-loving roots, this time as the face of the brand’s debut swimwear line, Bonds Swim.
In the new campaign creatively directed and produced by the ARC Factory, the Australian bombshell is seen in a series of sunny shots as she sports brand’s colorful new two pieces. ‘Bonds is such an iconic Australian brand. It was so exciting to team up with them again as they always have really fun campaigns that are full of energy,’ she told Harpers Bazaar. ‘It’s exciting. They’re creating these really cool swimwear pieces and we got to shoot it over here in Malibu, really close to my home actually.’
With its new swimwear range for women’s, men’s, kids and baby, Bonds makes its foray into the popular active-wear market just in time for summer. ‘Staying true to our roots, we are excited to embrace the Aussie beach culture and extend our offering into swimwear – it’s a logical and exciting progression for the brand.’ ‘Miranda is a quintessential Aussie girl, leading an active lifestyle by the beach. We are thrilled to be working with her again,’ said Emily Small, head of marketing at Bonds.
Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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