Karlie Kloss is the new face of Swarovski
Karlie Kloss is the new face of Swarovski.
The All-American 23-year-old replaces fellow former Victoria’s Secret model Miranda Kerr who represented the company since 2013. In her first campaign for the brand, Kloss appears in a video where she teaches us how to pronounce Swarovski, one of the most frequently asked questions by web users.
As it focuses on the North American market, Karlie’s appointment marks a new era for the brand and will see her front its campaigns and the co-production of digital content.
‘Karlie is someone young women look up to – her use of social media makes her accessible to a broad audience,’ creative director Nathalie Colin said in a statement. ‘Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewellery and capture those emotional moments in life. The whole team is already in love with her!’
Check out some more images from the campaign below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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