Tiffany & Co. Hires Grace Coddington
Tiffany & Co. has hired Grace Coddington as Creative Partner for their next campaign.
The American jeweler has enlisted her help to work on its fall campaign which is currently in production in New York.
‘For generations, Tiffany has defined the true meaning of legendary style. For our latest campaign, we set out to find the best creative talents both behind and in front of the camera, to present our iconic collections. Who better than Grace Coddington, a style legend in her own right, to serve as our creative partner?,’ Caroline Naggiar, Tiffany’s chief brand officer told WWD.
‘To me, this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects. Each perfectly reflects, in her own way, Tiffany’s most iconic collections,’ said Coddington.
Details of the campaign have not been revealed but is scheduled to be ready to in September appearing in print as well as on Tiffany’s digital and social media channels.
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