Gucci will dress Florence Welch for her world tour
British musician Florence Welch has partnered exclusively with Gucci to outfit her for her upcoming ‘Florence and the Machine’ world tour.
Gucci’s new Gucci creative director Alessandro Michele is good friends with Welch who he considers as his muse. The vintage inspired boho aesthetic of Welch and the eclectic, historically rooted style performances of Alessandro complement the perfect symbiosis.
The news follows her recent signing with the Italian brand to be its ambassador for watches and jewellery.
The ‘How Beautiful tour’ launched on 10 March in Bogota Colombia and will lead the British indie band around the globe to Brazil, Argentina, Chile, Italy, Spain, Portugal, the U.S. and Belgium.
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