Kendall Jenner & Justin Bieber return for Calvin Klein’s Spring 2016 Campaign
Kendall Jenner and Justin Bieber front the 2016 spring campaign of Calvin Klein.
Shot by Tyrone Lebo, the campaign also features a host of A-list models, musicians, and artists: Kendrick Lamar, FKA twigs, Abbey Lee, Fetty Wap, Sung Jin, Saskia De Brauw, Adwoa Aboah, Joey Bada$$, Klara Kristin, and Princess Nokia. Carrying the original #mycalvins tag each of the stars appear in selfies and Calvin Klein underwear while sharing what they do in the apparel with the slogan: ‘I _ in #mycalvins’. Their responses range from ‘sleep,’ to ‘hypnotize,’ to ‘break through,’ inspiring consumers to join and fill in their own blanks.
‘This campaign is representative of how culture is evolving as we speak,’ said Calvin Klein CMO Melissa Goldie in a press release. ‘We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.’
Take a look at some more images from the campaign and sound off on twitter @fmd1_com using the hashtag #lovefmd.
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