Behati Prinsloo Sizzles In Tommy Hilfiger SS’16 Campaign
Tommy Hilfiger‘s spring/summer 2016 campaign is total wanderlust.
Titled ‘Wish You Were Here,’ the exotic campaign was photographed by Craig McDean and styled by Karl Templer on the island of Mustique. Taking center stage for the third time as the face of the brand is Behati Prinsloo. Flanked by male models Miles McMillan, Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes, the 26-year-old compliments the picturesque beach scenery in crochet patterned bikini and airy summer dresses with floral patterns.
In addition to classic Tommy Hilfiger colors of dark blue, red and white, the new collection sees the introduction of maritime and tropical elements, with numerous floral prints and patterns.
‘Our Spring ’16 campaign is inspired by an ever lasting island vacation,’ said Tommy Hilfiger in a press release. ‘My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this ‘island life’ inspiration into our colorful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.’
The launch of the campaign also coincides with the news that Hilfiger’s memoir, American Dreamer, will be published in October by Random House. The book will detail his rise to fashion fame, how he became a successful entrepreneur, and his wilder days at infamous NYC clubs like Max’s Kansas City and Studio 54.
Check out some more images from the campaign and sound of on twitter @fmd1_com using the hashtag #lovefmd.
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