Kate Moss & Anna Ewers star in colorful David Yurman Holiday Campaign
Kate Moss & Anna Ewers are the stars of David Yurman’s Holiday 2015 ad campaign.
For the first time in 14 years, the New York jewellery label presented its campaign in color. Photography duo Mert Alas and Marcus Piggott take over from Peter Lindbergh who staged almost every campaign for the brand.
Styled by Carlyne Cerf de Dudzeele, Moss and Ewers appear smiling against a monochrome background with the colorful designs of the Holiday 2015 Collection. Sporting bracelets in bright colors, metallic tones and large colorful rings. Both models pose with their blond hair open, radiating into the camera, their eyes accented with dark make-up, while lips are kept in a natural rose tone.
On Instagram, the brand also gave a brief behind-the-scenes clip first insights into the creative process of the images.
‘Our objective for this campaign is to extend the language of jewelry and the expression of artistry. We wanted the imagery and the introduction of color to evoke joy, lightness and life,’ co-founder Sybil Yurman said in a statement. ‘It had to have a spirit of playfulness yet sophistication, and signal empowerment and confidence. The layering of jewelry and the distinct style speaks to our unconventional perspective and personality,’ Yurman added.
The ad campaign is already historic with Moss having fronted the luxury jewelry brand for an impressive 11 seasons. ‘Using Kate, we have a continuity,’ Sybil Yurman, co-Founder of David Yurman, told WWD. ‘She’s about a glamour and sophistication [With Anna] there’s a freshness and an innocence and a playfulness and a sexiness she’s got everything you could want in a gal.’
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