Natalia Vodianova Goes Natural For Theory’s Fall/Winter 2015 Ad Campaign
Model Natalia Vodianova makes her return the second season as the face of Theory for their fall-winter 2015 campaign.
Photographed by David Sims the foremost Russian model oozes spontaneous charisma and surreal beauty as she poses wearing Theory’s urban styled, minimalist and sophisticated fashions including cozy sweaters, relaxed blazers and blouses.
The campaign for the brand is notable as it marks a significant rebranding since Olivier Theyskens departure in June 2014, promoting Theory’s womenswear designer Lisa Kulson. “I wanted our people inside the company and people outside the company to look at Theory with a fresh mind,” Theory CEO Andrew Rosen told Style.com earlier this year. “I didn’t want to hold on inside the company to a lot of legacy things that I think were about a time and a place when business was different.”
Having previously fronted ad campaigns for Louis Vuitton, Stella McCartney and Calvin Klein Euphoria, Vodianova continues her story with Theory as she plays ambassador for Theory’s new look.
What do you think of Natalia’s new look for Theory’s latest campaign? Check out some more pics below and sound off on twitter @fmd1_com using the hashtag #lovefmd.
