Supermodel Lara Stone is the face of the new ad campaign for Versace’s new women’s scent “Eros Pour Femme”. The dutch beauty stars alongside Brian Shimansky (who’s the face of Eros) in a steamy lavish Grecian styled Ad. Captured by fashion photographers Mert Alas and Marcus Piggott Lara sports a sexy white dress and golden gladiator sandals as she emerges from the water.
Photos for the campaign were taken in Pinewood studio in London in water reservoirs where the James Bond movies were filmed. Donatella Versace who served as creative director said “Eros Pour Femme is the ultimate in power and seduction from Versace”. “Eros is God of love and the goal of Eros Pour Femme campaign was to present that Eros was seduced and to suggest the strength of a woman,” she added.
The new Eau De Parfum is a feminine sidekick to Versace’s 2012 hit Eros. Created by perfumers Alberto Morillas, Olivier Cresp and Nathalie Lorson, the composition of the new perfume opens with Sicilian lemon, Calabrian bergamot and pomegranate accords, with a heart of lemon, sambac jasmine absolute, jasmine infusion and peony. The base incorporates sandalwood, ambrox, musk and various woody notes. The golden bottle comes with the classic Versace Greek key and gold Medusa motifs, and is presented inside a tiroir-opening fine jewelry-style box.
Versace Eros Pour Femme arrives on the shelves of perfumeries in Italy in December 2014.
