Lottie Moss follows big sister’s footsteps by recreating iconic CK Jeans ads

Posted by theo on Jul 15, 2014 in News | 0 comments

She is the younger sister of one of the most iconic supermodels in the world (Kate Moss), and British beauty Lottie Moss has jumped on the modeling bandwagon and channels her successful sibling in advertisements for Calvin Klein Jeans.

Calvin Klein Jeans has joined forces with Mytheresa.com and enlisted the sixteen year-old charmer to showcase a number of the American demin label’s most popular creations from the nineteen-nineties revamped. The limited edition range dubbed “The Re-Issue Project” includes the Kate Moss boyfriend tapered jeans, the Brooke Shields high-waisted skinny jeans, and t-shirts and sweaters emblazoned with the CK logo.

“Lottie truly represents the essence of the Calvin Klein girl,” said Michael Avedon, the fashion photographer in charge of capturing the images which make us reminisce of the advertisements that catapulted Kate Moss to fame over twenty years ago. “Intriguing innocence with utter beauty – it was wonderful to photograph this beautiful young lady,” he added.

“This Calvin Klein Jeans capsule is all about a nostalgia for the 90s and that whole look feeling very right again,” the company’s Global Creative Director Kevin Carrigan said in a press release. “It now feels like the perfect time to re-issue the brand’s iconic hits to a new generation.”

By Theo