The leading ladies of Marks & Spencer

Posted by theo on Mar 24, 2014 in News | 0 comments

Major British multinational retailer Marks and Spencer has just unveiled its brand new campaign for Spring/Summer 2014. The department store corporation has recruited an all-British cast of eight women who are successful in their respective fields.

The company enlists noted American fashion photographer Annie Leibovitz to work her magic for the highly talked about the Leading Ladies campaign, which features supermodel Alek Wek, singer-songwriters Annie Lennox and Rota Ora, actress Emma Thompson, fashion designer Lulu Kennedy, campaigner Doreen Lawrence, chef Rachel Khoo and engineer Roma Agrawal.

The advertisements will display the selected lineup of female personalities in group photos as they showcase an array of the Marks and Spencer’s clothing while striking a pose in front of quintessentially British backdrops, including Camber Sands and the Cotswolds.

“Our spring/summer campaign is a celebration of style and accomplishment,” said Patrick Bousquet-Chavanne, executive director of marketing and business development for Marks and Spencer. “These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”