Vanessa Paradis + H&M
Nothing reassures a woman, more after a break-up from one of the world’s best actors, than being chosen to represent a Spring/Summer 2013 fashion campaign. More so, having the ability to be taken into account by its creators when designing the fashion line itself. Have you guessed who the mystery woman is? Vanessa Paradis, French model, is going to lead with her head high, the H&M Spring/Summer 2013 collection. Being an eco-friendly gal that she is, H&M decided to represent her in their line by using environmental conscious materials such as organic cotton and recycled polyester.
The model, who is known for her infamous campaigns with high-end labels such as Chanel and Miu Miu, has shown her consideration of pr?t-a-porter affordable wear. She believes deeply in the cause and explains in a press release that, while shopping, the model makes conscious decisions and prefers vintage over brand new clothing. Her image suited the H&M brand perfectly because they are also staring a clothes recycling initiative in both the UK and Ireland. H&M will encourage shoppers to bring by old clothing of any brand to their stores and will receive a store voucher in exchange. The model will be part of a revolution eco-friendly movement for a bright fashion future!
by
A. Giannopoulos
