Lara Stone is the face of new Calvin Klein’s fragrance ad
Dutch supermodel, Lara Stone, is the face of Calvin Klein’s new advertising campaign for “Euphoria” their new fragrance.
According to Calvin Klein, Lara Stone possesses what they need to market their new fragrance. She is the “modern interpretation of glamour and sensuality.” For the campaign, Lara poses in a long red dress with a thigh-high slit that shows plenty of leg and the look on her face says pure “euphoria.” The campaign which is set to appear on global markets come October portrays the idea of “sophisticated femininity,” and Lara brings that across very well in the campaign as she oozes pure sensuality gazing into the camera. She had this to say about the campaign. “I’m honored to be the face of Calvin Klein’s new euphoria fragrance campaign, as it’s such an iconic brand. The scent is glamorous, modern and sexy.”
Furthermore, Catherine Walsh, Senior Vice-President, American Fragrances, Coty Prestige had this to say about the model. “Lara Stone truly embodies the sensual glamour of the euphoria woman today.” Well, that cinches it then folks. It seems that they have a love-affair going, Calvin Klein and Lara Stone, that is. The brand loves her and she was recently revealed as the face of their new push-up bra using the “new soft wire push-up,” technique. She was seen dancing to Salt ‘n Pepa’s hit song, “Push It,” and she did push that campaign well.
Well, what can we say but, “Another day, another campaign.” And this one has pure euphoria attached to it. We’re talking about the scent of course.
By
T. J. Mueller
