Posted by lena on Sep 30, 2009 in News | 0 comments

The advertising watchdog has wrinkled its nose at a skin cream ad starring Cindy Crawford, deeming it misleading.
The Advertising Standards Authority (ASA) found the before and after shots used in the advert, together with the text ’30 day results’ misleadingly implied the product had a cumulative effect.
It added that Guthy-Renker’s TV Shop channel could not substantiate the implication that the melon enzyme/antioxidant ingredient in the Meaningful Beauty cream was responsible for reducing the appearance of lines and wrinkles and protecting the skin against premature ageing.
source: metro.co.uk