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Liz Hurley covers up as she cuts the ribbon at opening of first boutique for swimwear range
Elizabeth Hurley may have posed in a hot pink bikini to publicise her beachwear range.
But she came over all coy at the store’s opening, choosing instead to cover up in a brightly patterned kaftan, and white jeans.
Instead the 43-year-old chose to leave the bikini duty to the two young models who accompanied her to the less than glamorous store opening.
Surprisingly for the former actress turned designer,there was no sign of her A-list friends whose parties she regularly graces.
The actress and model, 43, opened her first Elizabeth Hurley Beach Boutique store at discount designer shopping outlet Bicester Village, in Oxfordshire.
The boutique, styled on a beach hut, will offer 120 British and international fashion labels, Philip Treacy sun hats, and Cutler and Gross sunglasses, as well as Ms Hurley’s own line of swimwear.
Later Liz manned the tills as husband Arun Nayar supported her from the sidelines.
The model told around 100 fans: ‘It’s a huge thrill. Thank you all for coming. I’m going to be serving behind the till until 2pm.’
Earlier she joked: ‘Fingers crossed I can work the till.’
A spokeswoman for the shopping centre said: ‘She’s being very game, wrapping up and personalising the presents.’
The shop in the open air promenade, is less than an hour from the star’s home in Gloucestershire.
Liz, who lives nearby in Gloucestershire, said: “My friends and I are huge fans of Bicester Village and I am thrilled to be opening my first worldwide boutique here.
‘I hope my beach hut will be a huge success and be the first of many others.’
Elizabeth has fielded rumours of any unrest in her marriage to businessman Arun Nayar.
The pair married in March 2007, and have just celebrated their second wedding anniversary.
source: dailymail.co.uk