Diddy’s New Ad Campaign Features Bar Refaeli

Posted by mija on Aug 19, 2008 in News | 0 comments

Sean Combs a.k.a Diddy ad campaign for his new fragrance, “I Am King” features Bar Refaeli. According to Luxist Diddy is tooling around in Saint-Tropez and Monaco on helicopters, yachts and so forth with Refaeli (left) and another model in typical mega-mogul fashion.
The New York magazine reports the new cologne will launch exclusively at Macy’s in December with a global launch set for February and a women’s fragrance (“I Am Queen”) to follow in 2009; global sales are expected to total $100 million in the first year alone.